Phone, Feet, and Fingers

Posted on 09. Sep, 2008 by admin in Automotive Marketing

If a customer calls and nobody answers, did they actually call?

Of course they did. But it got me thinking that we should be tracking all automotive calls. Let’s call them the phone, feet, and fingers. Customers can call you on the phone from your ad, your TV spot, you dealership’s infomercial, or your search engine marketing ad. They can move their feet, and drive their old car onto your lot, looking for the best deal on a new car. They can also use their fingers and type you an email, fill out a form, or somehow find you online, assuming you did some great automotive search optimization to get them there.

With all of these options available to your customers, do you provide them the tools to find your car dealership online? If so, are you tracking all of your automotive marketing dollars and tying it to these actions?

Phone, Feet, and Fingers.

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