Automotive search marketing domination | PUREDEALER | Automotive Internet Marketing | SEO | PPC

Automotive search marketing domination simplified

Posted on 26. Sep, 2008 by admin in eMarketing Examples

Alright, you want to dominate automotive search marketing right? Yeah or course you do. Take a number and line up with the rest of the car dealers, manufacturers, lead providers, SEO companies, and every other small and large business in America.

The good news is, you can become a dominant search engine marketing expert (or at least hire an automotive seo company such as us). The bad news is, it will take a lot of work, effort, time, sweat, and tears.

As with all automotive advertising, it can be broken down into a few simple parts (yes, go ahead and grill me if I left one out).

The message
The media
The market

Many dealers leave one part, or several parts of this message out. (ie: Let’s buy tons of radio ads and only radio ads!)

In the automotive search marketing space, dealers want it all. They want to win all keywords, on all search engines, with every possible phrase that they can think of at all times under all conditions. Organic listings, paid listings, maps, videos, you name it. If it lists on Google, or Yahoo, my dealership should be there.

Can this be done? Sure given enough of the aforementioned money, time, effort. In reality it is unlikely to win every keyword, on every square pixel of the Internet.

So let’s get back to the point.

The message: What is your ad? What are you selling? Is it compelling enough to get a customer to take action? Do you have a generic “Visit my dealer, lots on sale, click here” sort of ad or are you posting specific hot deals on cars in stock with actionable information? What “keywords” are part of this message? The message is automotive marketing in it’s essense. Without a good message or offer, you are almost dead in the water.

The media: What search engines/networks/social sites/blogs/press release organizations do you have to choose from, and which are most important? Do you know? Have you tested them with a good message? Do you track them? What is the conversion rate from each source? Bounce rate? Which brings more “new visitors” than the other source?

The market: Who are you marketing to? Are you a Florida auto dealer trying to sell new Chevy’s to California? (Yes, we’ve seen it) Are you selling to a male or female audience? What is their demographic? Are you going for your backyard or DMA or east of the Missisippi? Whether you choose organic or paid search marketing for your dealership does indeed have an impact on the market.

All of the above are important questions that need to me asked whether you are setting up an automotive marketing search campaign, ppc campaign, writing an electronic press release, or even updating meta tags on your website.

We have found a nice combination of message, market, and media that works for automotive search. Stay tuned for the “map” of how to tie it all together.