PUREDEALER | Automotive Internet Marketing | SEO | PPC | Custom Dealer Websites

What Makes a Good Car dealer website design?

Posted on 09. Sep, 2008 by admin.

What elements make a dealership website work?

Well this could be a huge list but let’s focus on a few things but start with the basics,

Very often, unless you are utilizing automotive landing pages, microsites, or squeeze pages, you are driving your Internet customers to your homepage. Of all pages on your site, which one needs to be the most convincing, the most compelling, with all the best deals, offers, and enticements that your dealership can offer? Yes, you guessed it right, the home page. Hook em on the homepage and they will move forward. The back button is only a half second away.

OK so what are the mandatory pieces of what should be on the homepage?

1) DEALS

2) PHONE NUMBER

3) INVENTORY

4) EASY NAVIGATION

This is in no particular order, but if you visit your website or any website for that matter, check to see if it has these basic elements.

Below is an example of a design that incorporates these pieces in a very clear manner.

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