Dealer.com Search Marketing Challenge Article

Posted on 12. Dec, 2008 by admin.

I recently followed an article written on a blog site by a popular blogger and SEO consultant regarding the merits of dealer.com and search marketing versus pay per click and search optimization. Many automotive marketing experts do not realize how quickly a blog post or search content can be picked up on the Internet.

The lesson that this blogger was teaching was to try to prove that dealer.com search engine marketing did not spend enough focus on search optimization and spent more efforts on pay per click or SEM. Pure Dealer.com agrees that good SEO can beat PPC any day of the week, and sometimes it takes a long time and some dedicated marketing efforts to win the search engine battle.

Then again, did dealer.com speak too soon when they opened up a public challenge to test the power of search marketing? Dealer.com is a very well respected company that has experience huge growth and obviously is well versed on how to market themselves so I guess that Google will decide who wins this battle.

If you google “dealer.com search marketing” or “dealer.com search engine marketing” we will all know the answers to that question.

Here is the full repost of the article, with recognition to the author and full post here:

Search engine marketing is a great way to generate immediate traffic.  What is often overlooked by by car dealers is the real value of a well optimized site and an aggressive SEO campaign.  A recent post I did about dealership web traffic I referenced another post from Dealer.com on Drivingsales.com and feel that it was misconstrued based on the replies by Dealer.com.

Pay Per Click advertising has it’s place like for special promotions or a fresh site.  However at the end of the day there are so many studies out there that show that SEO provides better value than Seach Engine Marketing or PPC.  One of the best explanations was from Hubspot.com.

Their simple study showed that ranking number nine generates the same amout of leads and traffic as the number two paid listing.

From the post at Hubspot:

Here are the key takeaways from the data and the images above:

1) Organic results get 75%+ of the attention. People don’t click on the ads nearly as much as the organic results.

2) The first organic result gets over 25% of all clicks. Within the organic results, the first result gets the most clicks by far - more than double the second result.

3) Within the ads, the first ad also gets the most clicks. But, since you pay per click for the ads, you should care less about volume and more about if the traffic will actually convert and what your cost per lead and cost per sale will be.

4) There are a good number of clicks on all top 10 organic results. Even the last result gets about 3% of people to click on it - this is about the same rate as the second pay per click ad, and unlike the ad, its free!

SEO wins day in and day out.  Search engine marketing is an expensive way to drive traffic.  Contrary to popular belief SEO can be almost instant and that is the real purpose of this post to show how fast I can get it to rank for certain terms.  I bet it will be faster than the time it takes to set up a pay per click campaign.  Should see results in minutes not in ages, the term used to denigrate SEO.  I took it as a challenge from Dealer.com

I’ll report back with results.

• Published at : 12:45 pm Decemember 12, 2008
• Ranking #1 for : “Dealer.com Challenge - SEO vs Search Engine Marketing” 2:00 pm 12/12/08 < low value but indexed.
• Ranking Number #6 for “dealer.com seo vs search engine marketing” 3:45 pm 12/12/08
• Ranking #1 for “Dealer.com Search Engine Marketing” 7:00 pm 12/12/08

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CraigsList Automotive Inventory for Car Dealers

Posted on 01. Dec, 2008 by admin.

Craigslist is a huge online property that car dealers can benefit from in some major ways. In the past it has been very time comsuming, labor intensive, and quite frankly a lot of work to get your postings in and keep them regularly updated.

PureDealer however has solved many of these problems with our new CraigsList Automotive Inventory Service. We will post your entire used car inventory into your local Cragslist Automotive area on a monthly basis for one low price. We work with all of the major data providers (and some small ones too) to get your current pictures and inventory onto Craigslist.

How it works:

• We post all your ads and inventory for you.
• We provide all of the staffing to get your entire preowned inventory online.
• We repost deleted, flagged, Craiglist ad postings as needed
• We add new vehicles once they are added to your inventory.
• We also post all pre-owned to backpage.com

In some cases the automotive marketing budget and inventory site investments have dropped dramatically for some dealers. Since this service is much less expensive than the major sites on the market, the return on automotive advertising investment is very high. Sell more cars and smarten up your automotive marketing efforts today. Contact us for more details, and sample links to some real dealers who are moving cars every month for fractions of what they are paying for other service providers.

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Automotive SEO - get top Google listing in less than 3 hours

Posted on 26. Sep, 2008 by admin.

The Ultimate automotive marketing Test

Can you “win” an automotive keyword on Google in just a few hours. The answer is yes.

Automotive SEO is what all dealers want to know about.

Not being known for beating around the bush, we are going to give away a little dealer SEO secret. OK, it’s not a secret but a useful tool to help get both listed and linked to from some major sites on the Internet. These links turn into visits, visits turn into leads, and then your sales staff doesn’t call the client (kidding on the last part, we all know you call every lead within 15 mintes)

Automotive SEO and electronic Press Releases

Google likes fresh info. Write a press release, focus on a specific key phrase, and you can end up with a number 1 spot in Google. Better yet, add some clickable links on the press release (not all services allow this) and you can track the traffic. We recently had a dealer get over 300 visits on a very relevant phrase in Google using this automotive search optimization technique.

Optimize your automotive press release for search engines and humans

What? But isn’t a press release about press? Shouldn’t it be a 3 page story that builds the brand in the customers mind? Sure, if you don’t want to rank in Google. We aren’t suggesting you post a bunch of junk or keyword spam Google. But with the right release, sent to the right places, you can end up #1 in just a few hours. Don’t stick a release out there that says “Nissan dealer, Nissan Dealer, get your Nissan dealer info here”. It just won’t work, and even if it did, it would not last long. SEO isn’t just a quick trick. Write for both Google and your customers.

Just like this article has a specific purpose, to inform you about a great dealership search optimization technique, it does not mean you should over do it by repeating automotive seo over and over.

We run ePR campaigns for dealers 5 days a week. If you want to try one, let us know and you can do one at a low introductory rate.

Try this search for an example: automotive seo specialist

or this one Mazda6 Dealer (it’s nice when you beat the manufacturer)

or certified honda PA

or Certified Honda Quote (several Google listings if you count the blog)

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ePress Releases

Posted on 26. Sep, 2008 by admin.

Automotive pay per click Google marketing

“Win” an automotive keyword on Google in just a few hours. Use search engine optimization and marketing to it’s fullest extent. PureDealer can show you how. Simply email us the phrase you want to “win” on Google and we can give you a sample of how this works. What have you got to lose?

Automotive marketing and electronic Press Releases

Google likes fresh info from car dealers. We write fresh content-enriched automotive press releases, focus on a specific key phrases, and can get you top placement in Google. This is not a hat trick but a piece of a large automotive e-marketing strategy that will get you more traffic, more links, and a better customer.

Some of our automotive press releases have received over 3,000 clicks in less than 6 months. This is an automotive search optimization technique that cannot be ignored.

Optimize for search engines using your dealerships top selected phrases

With the right release, sent to the right places, you can end up #1 in just a few hours.

We run ePR campaigns for dealers 5 days a week. If you want to try one, email us a key phrase you would really like to win in Google.

Mazda6 Dealer (it’s nice when you beat the manufacturer)

certified honda PA has nearly half of the entire from page of Google search results

Certified Honda Delaware has nearly half of the entire from page of Google search results.

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