Tag Archives: Automotive Advertising

Automotive Advertising Versus Marketing

Posted on 26. Feb, 2009 by admin.

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automotive marketing

Every time we turn on our television sets or computers, we are barraged with an endless stream of automotive commercials or advertisements from an auto dealership online marketing campaign. What many of us don’t realize is that while they are selling the same product the means in which they do so are completely different. Were you aware that there is a difference between automotive advertising and auto dealers marketing?

The majority of auto dealers make the mistake of confusing the two without even realizing they are doing so. Little do they understand of the complexities involved with auto dealership online marketing versus their advertising. Now, think about all of the many billions of dollars they waste every year in automotive advertising and car dealer internet marketing due to their ignorance. The automotive business accounts for the largest spending on local newspapers and local radio stations, for example.

Let me begin with going over the formal definitions of each with a quick explanation of how auto dealership marketing and automotive advertising vary from one another:

Automotive Advertising - Different from car dealership internet marketing in that this is usually defined as a paid, public, and non-personal announcement of some type of persuasive message from a particular sponsor, in this case the car dealership. Automotive advertising tends to be a non-personal presentation or promotion of its products to existing and, more importantly, new potential customers.

Auto Dealership Marketing - Any type of effort that involves the systematic planning, implementation and control of business activities intended to bring together buyers and sellers such as auto dealership online marketing. Auto dealers marketing must be equally advantageous to both parties in regards to the exchange or transfer of products.

As you can see it is easy to confuse advertising as a car dealership internet marketing campaign. The difference can be confusing to the point that people think of them as one-in-the same, so let me break it down a little more for you.

The best way to distinguish the two is to imagine marketing as a pie, inside there is advertising, car dealership internet marketing, market research, auto dealership marketing, media planning, product pricing, distribution, customer support, and sales strategy. Advertising is only one piece of the entire in the marketing strategy as is car dealer internet marketing.

All of these elements not only work independently, such as an auto dealership online marketing campaign, but also together towards a larger and more comprehensive goal. Think of marketing as a process which takes time, often involving many, many hours of research for that marketing plan to be effective. Marketing is everything a business does to assist sales between the business and consumer.

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Checklist for Internet Marketing Success for Dealers

Posted on 03. Feb, 2009 by admin.

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checklist 300x199 Checklist for Internet Marketing Success for DealersUse this Automotive Internet marketing “cheat sheet” to see how your dealership is performing on the Internet. Are you conquering all of these areas and performing automotive internet marketing as well as your competitors? Although success or failure in these areas could imply that you need improvement, it does necessarily mean you are not an expert in your marketing area since so many other businesses and dealerships are failing to execute even a small portion of these requirements.

We built this simple checklist and refine it as needed to determine the “health” of a dealership’s website or marketing efforts. Many car dealers feel they have everything handled, or have concquered all that is available online but the truth of the matter is they usually have much to learn or are not succeeding in one area or several.

Take a look through the following and rate yourself, or we can perform a rating for you.

Automotive Internet Marketing Success Checklist

New Vehicle Marketing Checklist:

  • Google search displays client franchise with state name (Chevrolet dealer NJ)
  • Google search displays client franchise with County name (Honda dealer Bergen County, NJ)
  • New Vehicles Featured on website Homepage
  • Google Search displays  ad to dealer’s website for a model name (Honda Civic)

Used Vehicle Marketing Checklist:

  • 90% of their Used cars on Craiglist:
  • Preowned Vehicles Featured on website Homepage
  • Preowned Specials are on dealer website
  • Google Search displays link to website for used, franchise, state (certified Honda Delaware)
  • Google Search displays ad to dealers website for used model search (used Ford)

Automotive Brand and Reputation Marketing Checklist

  • Client’s name is found in #1 position on Google
  • Dealer Rater /Rip Off report is not on Google page one
  • Negative reviews not found on Google page one
  • Is your business listed in all yellow page directories? Yellowpages.com, yellowbot.com, superpages.com, local.com, etc

Online Marketing Link Checklist:

Dealer Website Marketing Checklist:

  • Internet Savings coupon on site
  • Current Ad on site
  • Video player on site with compelling video or youtube video
  • New Car Specials on Site
  • Used Car Specials On Site
  • Service Coupons on site

If one of several of these areas are lacking then you may be missing out on some great conversions of traffic into leads. When you are looking for an Automotive Internet Marketing expert, make sure they are looking at all of these areas. If not, contact PureDealer at 609 977 5050

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CraigsList Automotive Inventory for Car Dealers

Posted on 01. Dec, 2008 by admin.

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Craigslist is a huge online property that car dealers can benefit from in some major ways. In the past it has been very time comsuming, labor intensive, and quite frankly a lot of work to get your postings in and keep them regularly updated.

PureDealer however has solved many of these problems with our new CraigsList Automotive Inventory Service. We will post your entire used car inventory into your local Cragslist Automotive area on a monthly basis for one low price. We work with all of the major data providers (and some small ones too) to get your current pictures and inventory onto Craigslist.

How it works:

  • We post all your ads and inventory for you.
  • We provide all of the staffing to get your entire preowned inventory online.
  • We repost deleted, flagged, Craiglist ad postings as needed
  • We add new vehicles once they are added to your inventory.
  • We also post all pre-owned to backpage.com

In some cases the automotive marketing budget and inventory site investments have dropped dramatically for some dealers. Since this service is much less expensive than the major sites on the market, the return on automotive advertising investment is very high. Sell more cars and smarten up your automotive marketing efforts today. Contact us for more details, and sample links to some real dealers who are moving cars every month for fractions of what they are paying for other service providers.

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The most popular automotive marketing phrases

Posted on 16. Sep, 2008 by admin.

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Over the next few weeks, we will be blogging about our successes and failures to market ourselves using the following top phrases

automotive marketing
internet marketing solutions for automotive dealers
automotive internet marketing solutions
automotive dealership marketing
advertising automotive marketing
advertising automotive
advertising automotive company
advertising automotive marketing
advertising agency automotive
automotive advertising
automotive search engine marketing
motorvations automotive marketing
automotive advertising company
automotive marketing plan
automotive online marketing
wireless automotive internet services
[automotive marketing]
[internet marketing solutions for automotive dealers]
[automotive internet marketing solutions]
[automotive dealership marketing]
[advertising automotive marketing]
[advertising automotive]
[advertising automotive company]
[advertising automotive marketing]
[advertising agency automotive]
[automotive advertising]
[automotive search engine marketing]
[motorvations automotive marketing]
[automotive advertising company]
[automotive marketing plan]
[automotive online marketing]
[wireless automotive internet services]
“automotive marketing”
“internet marketing solutions for automotive dealers”
“automotive internet marketing solutions”
“automotive dealership marketing”
“advertising automotive marketing”
“advertising automotive”
“advertising automotive company”
“advertising automotive marketing”
“advertising agency automotive”
“automotive advertising”
“automotive search engine marketing”
“motorvations automotive marketing”
“automotive advertising company”
“automotive marketing plan”
“automotive online marketing”
“wireless automotive internet services”

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Automotive eMarketing Expertise

Automotive eMarketing Expertise

Posted on 25. Aug, 2008 by admin.

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Do NOT drink the automotive marketing Kool-aid

Many “automotive internet advertising experts” on the web claim to have the know-how but few have been there since the beginning. If you want flashy talk, from self-proclaimed automotive marketing experts who fill their websites with bogus case studies then go shop somewhere else. If you want straight-talk then you found your company. We handle automotive marketing as if we were on fire and the only way to put it out is by getting you quality automotive leads. You want fast results that convert into sales. PureDealer has hundreds of different ways to get customers to take action.

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