Tag Archives: automotive seo
Sales People Make Economies not Marketing by Grant Cardone
Posted on 08. Mar, 2009 by admin.
Economies do not exist until somebody BUYS something! And economies cease to exist when a sale is not made. Management then decides “customers aren’t buying anything so let’s just cut heads, slash budgets, hunker down and shrink our way to greatness!”
Prospecting, Interviewing customers to properly identify problems and opportunities and then collaborating with them to find appropriate solutions seems to be a skill set lost to an entire generation. How did this happen?
Two major shifts drove this change. In the 50’s, 60’s and 70’s, virtually every company had a sales force that were required and depended on things like; prospecting- the creation of customers, product knowledge, application knowledge and selling skills. Great companies were built on great sales teams who were responsible for creating opportunities not for just selling them. The sales team was the engine, leading the charge, driving the revenues of the company! In the 90’s sales teams were deemed to expensive to maintain, inefficient, difficult to manage and the responsibility for driving revenues shifted to the marketing department. The theory was that the company could create demand for products and services through advertising, promotion and gimmicks then the company could merely harvest the flood of incoming orders with call centers or order desks. The second major shift currently taking place is from traditional marketing to internet marketing.
But, what happens when customers stop looking and searching the net and the phone stops ringing? Because selling is a lost art the solutions are limited to- increase the advertising, make even bigger claims of the importance of customer satisfaction, lower prices (again) and increase gimmicks like no money down, rebates, zero percent interest and free trips. Companies started spending more money on ad campaigns and google search then the entire sales force makes in salaries and commissions. While these marketing shifts created breakthroughs in the ability to reach greater numbers of potential customers, the fact is it failed! You don’t have to look far to see the corpses of companies who relied on marketing and disregarded the sales team; Circuit City, Heard Automotive, Dilliards, Sears, Washington Mutual, Wachovia and Merrill Lynch. These companies failed because of their dependence upon their marketing campaigns and their inability to sell their products! Marketing without a trained sales team is a “one way” vehicle, causing the company to only activate at the point of marketing and then become passive at the point of creating an opportunity or even closing on those created.
These marketing methods virtually eliminated management’s expectation of the sales team and their abilities. This is a critical problem in a recession, maybe event the cause of it, whereby the customers stop looking for new products and services, and therefore are immune to the wiles of marketing and promotion. The consumers’ focus in now also on cutting expenses and unless your product or service can help them save money without any investment, they simply won’t pay attention. Search engine optimization is useless when potential customers stop searching.
Companies must return to the creation of true sales skills and sales teams because without them nothing happens! Management, marketing and customer satisfaction does not sell product. Sales people sell products and you must have effectively trained salespeople that can (1) generate a prospect and (2) know how to determine what is needed, (3) how your product or service can satisfy that need and (4) how to justify a purchase decision. The lost art of real salesmanship must be restored in order to create the revenue a company desires.
A well trained sales team, not management, not the internet, not customer satisfaction and not marketing is the only thing that can cost effectively create customers in this economy. Economies exist only when someone finds a prospect and then sells that prospect a product or service at which point they exchange money with your company. Sales people drive entire economies and without them we have no economy.
Grant Cardone, Author of Sell to Survive
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Automotive Website Link Building and SEO
Posted on 24. Feb, 2009 by admin.
Link building is related to SEO (Search Engine Optimization). Website Spiders crawl the looking for inventory, data, information, specials, and keywords. Search Engines like Google are looking for good unique content, and also websites that drive traffic to your dealership site or blog. The more links, and the more valuable links from important and highly creditble websites, the better the SEO rating for your site.
Link building is a fairly simple manner of getting your dealership’s name out there on the web, with links back to your important pages. There are many paid services who will submit your website’s URL to many different web directories or sites, but you must be careful not to spam Google or you could suffer some dire consequences
Contact us for more information or to learn how many links your dealership currently has, and how you can increase your dealerships Automotive SEO rankings.
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Automotive Search Engine Marketing - keep it simple
Posted on 04. Dec, 2008 by admin.
Automotive Search Engine Marketing is a complex concept for some, but can be simplified into various components to make it more easily digestible. Here are the two main categories of search engine marketing for automotive dealers. These are not all the variations of it and do not account for services such as automotive blogs, automotive epress releases, car dealer social networking or other automotive marketing ideas.
Automotive Search Marketing
This is also known as pay per click or in some cases Google Adwords. This is in nutshell, paying for placement or online advertising.
Automotive Search Engine Optimization
This is what many dealers call the “free Google listings” or what appears as the search results on a search engine. It is often called Automotive SEO or car dealer search engine placement, or you may ask Google to tell you some “car dealer search engine ideas“.
Marketing your dealership to the search engines is a very important concept but also, and often, involves a good dealer web site design to make sure that the automotive search traffic you receive will vonvert. Your goal is to become your own automotive lead provider through proper automotive search engine optimization and marketing.
If you want a Free Automotive Marketing Analysis contact us and we will review your site, your search optimization visibility and provide you with some great reporting at no charge.
cforms contact form by delicious:days
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Automotive SEO - get top Google listing in less than 3 hours
Posted on 26. Sep, 2008 by admin.
The Ultimate automotive marketing Test
Can you “win” an automotive keyword on Google in just a few hours. The answer is yes.
Automotive SEO is what all dealers want to know about.
Not being known for beating around the bush, we are going to give away a little dealer SEO secret. OK, it’s not a secret but a useful tool to help get both listed and linked to from some major sites on the Internet. These links turn into visits, visits turn into leads, and then your sales staff doesn’t call the client (kidding on the last part, we all know you call every lead within 15 mintes)
Automotive SEO and electronic Press Releases
Google likes fresh info. Write a press release, focus on a specific key phrase, and you can end up with a number 1 spot in Google. Better yet, add some clickable links on the press release (not all services allow this) and you can track the traffic. We recently had a dealer get over 300 visits on a very relevant phrase in Google using this automotive search optimization technique.
Optimize your automotive press release for search engines and humans
What? But isn’t a press release about press? Shouldn’t it be a 3 page story that builds the brand in the customers mind? Sure, if you don’t want to rank in Google. We aren’t suggesting you post a bunch of junk or keyword spam Google. But with the right release, sent to the right places, you can end up #1 in just a few hours. Don’t stick a release out there that says “Nissan dealer, Nissan Dealer, get your Nissan dealer info here”. It just won’t work, and even if it did, it would not last long. SEO isn’t just a quick trick. Write for both Google and your customers.
Just like this article has a specific purpose, to inform you about a great dealership search optimization technique, it does not mean you should over do it by repeating automotive seo over and over.
We run ePR campaigns for dealers 5 days a week. If you want to try one, let us know and you can do one at a low introductory rate.
Try this search for an example: automotive seo specialist
or this one Mazda6 Dealer (it’s nice when you beat the manufacturer)
or Certified Honda Quote (several Google listings if you count the blog)
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What Makes a Good Car dealer website design?
Posted on 09. Sep, 2008 by admin.
What elements make a dealership website work?
Well this could be a huge list but let’s focus on a few things but start with the basics,
Very often, unless you are utilizing automotive landing pages, microsites, or squeeze pages, you are driving your Internet customers to your homepage. Of all pages on your site, which one needs to be the most convincing, the most compelling, with all the best deals, offers, and enticements that your dealership can offer? Yes, you guessed it right, the home page. Hook em on the homepage and they will move forward. The back button is only a half second away.
OK so what are the mandatory pieces of what should be on the homepage?
1) DEALS
2) PHONE NUMBER
3) INVENTORY
4) EASY NAVIGATION
This is in no particular order, but if you visit your website or any website for that matter, check to see if it has these basic elements.
Below is an example of a design that incorporates these pieces in a very clear manner.
dealer website designer
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Automotive Services
Posted on 02. Sep, 2008 by admin.
Click for Automotive Services Slideshow
Pure Dealer.com automotive marketing packages are all invclusive, not just pieces of a whole, and we offer not a byte more than you can eat. We drive the right traffic, at the right time, and make it convert into a lead. Then, we track it all to put a value on your investments and help you get the ROI you are seeking. It’s time to make a change. Click Next or jump directly to eMarketing, Dealer Websites, Accountability, or Contact Us. Below is a partial list of our automotive marketing services:
Automotive Search Engine Marketing (pay per click)
Automotive Organic Search Optimization (SEO)
Automotive Blog development (search optimized blogs)
electronic Press Release (ePR)
Dealer Website Optimization
Inventory Marketing on Craigslist and other Automotive marketing sites
eMail Marketing for Service, Acquisition customers
MicroSite Development
Landing Page Development
Custom Dealer Website development
Dealer Analysis and Analytics
Call Tracking Services
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Automotive eMarketing
Posted on 26. Aug, 2008 by admin.
Automotive Internet Marketing
may just be another word for automotive advertising on the web, but today it encompasses all electronic marketing that utilizes technology. From cell phone marketing to search engine traffic and dealership lead generation, we have over a dozen different ways to get customers to move their phone, feet, and fingers in your direction. Paid traffic, free traffic, and just some good old make sense ideas, we have it all. Visit our eMarketing page for more details, or jump right to the examples and case studies.
Automotive Search Engine Marketing and Placement
Use all of the major search engines to drive thousands of visitors to your website. Even if customers are searching for competitors, or off-brands, we can help guide them to your showroom on the web. Generate direct calls from search engines to your phones and track and listen to each call for proven return on investment. Some dealers have reported upwards of 30-40 leads per day from our aggressive WebVisible search engine marketing services.
Automotive Pay Per click Marketing (PPC) also known as Automotive Search Engine Marketing
You want incredible results from your pay per click marketing, not some lame report that shows a list of keywords. Get the best bounce rate, high click through rates, and great conversions by doing pay per click and search marketing the right way. Do not let any vendor hide your list of keywords or over-explain how automotive search marketing works.
Automotive e-Mail Marketing (Sales, Service, Retention)
PureDealer can help you reach customers in your DMA using the nation’s largest opt-in email list. Over 120 million customers are awaiting your sales, service, or financing offer. For only pennies on the dollar you can reach nearly 80% of the households in your marketing area.
Automotive Mobile and Cell Phone Marketing
The cell phone internet industry today is what the internet of yesterday was. With more and more cell phones in the marketplace, mobiles are the fastest emerging advertising market. We will create and distribute mobile ads and help get your offer in front of new and existing customers.
Automotive Search Engine Optimization
This is a way to connect with people and distribute data and information through a social network or Blog. We use a multi-step process that will get you ranked in the search engines multiple times on the first page for various phrases and keywords. We can build automotive blogs, help you with your social networking, and gain new customers in this new economy.
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Websites
Posted on 20. Aug, 2008 by admin.
Lead-harvesting Custom Dealer Web Sites
car dealer website designers
For nearly 10 years PureDealer has been developing the most retail-focused dealer websites. Our only goal is to turn every website visitor into a lead. Surprisingly, industry standards have an extremely low conversion ratio, which results in only a small fraction of customers giving up their contact information. PureDealer has tested hundreds of site configurations, designs, and tools to come up with our lead-harvesting custom car dealer websites. Contact us for pricing and options. We offer:
Custom automotive Designs including Multimedia sites
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- The nation’s fastest build-your-car
- More photos and better brochures for every vehicle including 360 degree photos of interior and exteriors standard
- Automatic site updates including rebates, incentives, inventory, specials
- CarMercials: Auto dealers first and only interactive car commercials on the web that drive ups to the showroom
Dealer websites that sell more cars
If you are tired of flash sites that do nothing but have a bunch of popping links, honking horns, flashing buttons, then ask us for a demo. Although we feel Flash is an important component of making an exciting dealer website, it is not a crutch to lean on. Put the deals, specials, and offers where your customers can see them, and sell more from your dealer site.
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