PUREDEALER | Automotive Internet Marketing | SEO | PPC | Custom Dealer Websites

Automotive Internet Marketing Plan

Posted on 16. Dec, 2008 by admin.

automotiveinternetmarketingplan

Putting an Internet marketing plan of action into effect can help your car dealership or business survive through that hard times and prosper in the good. However, this is one of the most difficult strategies to master. It takes a lot of foresight, planning, and also requires buy-in from everyone from the dealership owner down to Internet Sales managers and staff.

There are many things to manage including the ongoing battle between Internet budget and traditional budget, where the money is spent, and how much will be done by dealership staff versus being outsourced. Obviously all of the media comes into play as well as the message- what is your offering and where do you make the offer- on third party automotive lead sites or on your own site?

Decisions needs to be made on who the Internet marketing plan revolves around- the Internet department, the dealership, or the 3rd party lead provider.

PureDealer can help you through this process. Depending on the size of your dealership, staffing, even location and brands that you sell, we take all of this into account when helping you with your marketing ideas and planning. Contact us for more details on how we can help you with your Automotive Internet Marketing plan.

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Dealer.com Search Marketing Challenge Article

Posted on 12. Dec, 2008 by admin.

I recently followed an article written on a blog site by a popular blogger and SEO consultant regarding the merits of dealer.com and search marketing versus pay per click and search optimization. Many automotive marketing experts do not realize how quickly a blog post or search content can be picked up on the Internet.

The lesson that this blogger was teaching was to try to prove that dealer.com search engine marketing did not spend enough focus on search optimization and spent more efforts on pay per click or SEM. Pure Dealer.com agrees that good SEO can beat PPC any day of the week, and sometimes it takes a long time and some dedicated marketing efforts to win the search engine battle.

Then again, did dealer.com speak too soon when they opened up a public challenge to test the power of search marketing? Dealer.com is a very well respected company that has experience huge growth and obviously is well versed on how to market themselves so I guess that Google will decide who wins this battle.

If you google “dealer.com search marketing” or “dealer.com search engine marketing” we will all know the answers to that question.

Here is the full repost of the article, with recognition to the author and full post here:

Search engine marketing is a great way to generate immediate traffic.  What is often overlooked by by car dealers is the real value of a well optimized site and an aggressive SEO campaign.  A recent post I did about dealership web traffic I referenced another post from Dealer.com on Drivingsales.com and feel that it was misconstrued based on the replies by Dealer.com.

Pay Per Click advertising has it’s place like for special promotions or a fresh site.  However at the end of the day there are so many studies out there that show that SEO provides better value than Seach Engine Marketing or PPC.  One of the best explanations was from Hubspot.com.

Their simple study showed that ranking number nine generates the same amout of leads and traffic as the number two paid listing.

From the post at Hubspot:

Here are the key takeaways from the data and the images above:

1) Organic results get 75%+ of the attention. People don’t click on the ads nearly as much as the organic results.

2) The first organic result gets over 25% of all clicks. Within the organic results, the first result gets the most clicks by far - more than double the second result.

3) Within the ads, the first ad also gets the most clicks. But, since you pay per click for the ads, you should care less about volume and more about if the traffic will actually convert and what your cost per lead and cost per sale will be.

4) There are a good number of clicks on all top 10 organic results. Even the last result gets about 3% of people to click on it - this is about the same rate as the second pay per click ad, and unlike the ad, its free!

SEO wins day in and day out.  Search engine marketing is an expensive way to drive traffic.  Contrary to popular belief SEO can be almost instant and that is the real purpose of this post to show how fast I can get it to rank for certain terms.  I bet it will be faster than the time it takes to set up a pay per click campaign.  Should see results in minutes not in ages, the term used to denigrate SEO.  I took it as a challenge from Dealer.com

I’ll report back with results.

• Published at : 12:45 pm Decemember 12, 2008
• Ranking #1 for : “Dealer.com Challenge - SEO vs Search Engine Marketing” 2:00 pm 12/12/08 < low value but indexed.
• Ranking Number #6 for “dealer.com seo vs search engine marketing” 3:45 pm 12/12/08
• Ranking #1 for “Dealer.com Search Engine Marketing” 7:00 pm 12/12/08

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Automotive Search Engine Marketing - keep it simple

Posted on 04. Dec, 2008 by admin.

Automotive Search Engine Marketing is a complex concept for some, but can be simplified into various components to make it more easily digestible. Here are the two main categories of search engine marketing for automotive dealers. These are not all the variations of it and do not account for services such as automotive blogs, automotive epress releases, car dealer social networking or other automotive marketing ideas.

Automotive Search Marketing

This is also known as pay per click or in some cases Google Adwords. This is in nutshell, paying for placement or online advertising.

Automotive Search Engine Optimization

This is what many dealers call the “free Google listings” or what appears as the search results on a search engine. It is often called Automotive SEO or car dealer search engine placement, or you may ask Google to tell you some “car dealer search engine ideas“.

Marketing your dealership to the search engines is a very important concept but also, and often, involves a good dealer web site design to make sure that the automotive search traffic you receive will vonvert. Your goal is to become your own automotive lead provider through proper automotive search engine optimization and marketing.

If you want a Free Automotive Marketing Analysis contact us and we will review your site, your search optimization visibility and provide you with some great reporting at no charge.

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CraigsList Automotive Inventory for Car Dealers

Posted on 01. Dec, 2008 by admin.

Craigslist is a huge online property that car dealers can benefit from in some major ways. In the past it has been very time comsuming, labor intensive, and quite frankly a lot of work to get your postings in and keep them regularly updated.

PureDealer however has solved many of these problems with our new CraigsList Automotive Inventory Service. We will post your entire used car inventory into your local Cragslist Automotive area on a monthly basis for one low price. We work with all of the major data providers (and some small ones too) to get your current pictures and inventory onto Craigslist.

How it works:

• We post all your ads and inventory for you.
• We provide all of the staffing to get your entire preowned inventory online.
• We repost deleted, flagged, Craiglist ad postings as needed
• We add new vehicles once they are added to your inventory.
• We also post all pre-owned to backpage.com

In some cases the automotive marketing budget and inventory site investments have dropped dramatically for some dealers. Since this service is much less expensive than the major sites on the market, the return on automotive advertising investment is very high. Sell more cars and smarten up your automotive marketing efforts today. Contact us for more details, and sample links to some real dealers who are moving cars every month for fractions of what they are paying for other service providers.

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Blog Marketing

Posted on 29. Sep, 2008 by admin.

Blog blog blog, you hear all about them but what are they and how can they help my dealership acheive a top placing in Google? Blog is short for web-log. Sort of an online diary of Internet postings.

We have developed some very successful blogs for our clients. By successful, we mean they rank well in Google and get a ton of traffic. In some cases, the blog sites get 3x as much traffic as the dealer site. To have a good blog site, we recommend Wordpress, and also recommend some specific “plugins” which will help optimize the site for organic search engine results. The purpose of the blog is to be informative for your clients, but a properly tagged and developed blog can gain top Google placement and automotive SEO and Google page rank results.  An example of a good “general” blog is one we did for Honda Certified vehicles which currently ranks top 3 positions on Google organic for phrases such as

Honda Certified Quote

certified honda delaware

Certified Honda Pennsylvania

and many other top phrases.

For tips and tricks on using blogs, feel free to contact us to help you get started.

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ePress Releases

Posted on 26. Sep, 2008 by admin.

Automotive pay per click Google marketing

“Win” an automotive keyword on Google in just a few hours. Use search engine optimization and marketing to it’s fullest extent. PureDealer can show you how. Simply email us the phrase you want to “win” on Google and we can give you a sample of how this works. What have you got to lose?

Automotive marketing and electronic Press Releases

Google likes fresh info from car dealers. We write fresh content-enriched automotive press releases, focus on a specific key phrases, and can get you top placement in Google. This is not a hat trick but a piece of a large automotive e-marketing strategy that will get you more traffic, more links, and a better customer.

Some of our automotive press releases have received over 3,000 clicks in less than 6 months. This is an automotive search optimization technique that cannot be ignored.

Optimize for search engines using your dealerships top selected phrases

With the right release, sent to the right places, you can end up #1 in just a few hours.

We run ePR campaigns for dealers 5 days a week. If you want to try one, email us a key phrase you would really like to win in Google.

Mazda6 Dealer (it’s nice when you beat the manufacturer)

certified honda PA has nearly half of the entire from page of Google search results

Certified Honda Delaware has nearly half of the entire from page of Google search results.

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About PureDealer

Posted on 02. Sep, 2008 by admin.

PureDealer is based out of New Jersey and provide automotive SEO services, automotive marketing systems, automotive search engine optimization (SEO), automotive search engine marketing (SEM), Microsite and landing page development, and electronic press release services (ePR) for automotive dealers across the US. In addition, PureDealer is a pioneer in automotive website development and dealership marketing. PureDealer drives traffic via national search rankings and local keywords for both themselves and their clients. Their automotive marketing clients include nearly every franchise

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