Dealer Website HeatMaps = more effective sites

Posted on 19. May, 2009 by admin.

Analytics only give you a static interpretation of your site visitor’s activities. You may be able to tell how many people have visited your site, or viewed a particular page, but you won’t be able to gauge effectiveness of design elements, link placement or popular areas of your site. If you want to know where people are clicking on your site, and which areas could use improvement, you need a Heat Map. This will help you visualize your visitors and see what is the “hottest” link on your site.

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Automotive Search Engine Marketing - keep it simple

Posted on 04. Dec, 2008 by admin.

Automotive Search Engine Marketing is a complex concept for some, but can be simplified into various components to make it more easily digestible. Here are the two main categories of search engine marketing for automotive dealers. These are not all the variations of it and do not account for services such as automotive blogs, automotive epress releases, car dealer social networking or other automotive marketing ideas.

Automotive Search Marketing

This is also known as pay per click or in some cases Google Adwords. This is in nutshell, paying for placement or online advertising.

Automotive Search Engine Optimization

This is what many dealers call the “free Google listings” or what appears as the search results on a search engine. It is often called Automotive SEO or car dealer search engine placement, or you may ask Google to tell you some “car dealer search engine ideas“.

Marketing your dealership to the search engines is a very important concept but also, and often, involves a good dealer web site design to make sure that the automotive search traffic you receive will vonvert. Your goal is to become your own automotive lead provider through proper automotive search engine optimization and marketing.

If you want a Free Automotive Marketing Analysis contact us and we will review your site, your search optimization visibility and provide you with some great reporting at no charge.

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Automotive SEO - get top Google listing in less than 3 hours

Posted on 26. Sep, 2008 by admin.

The Ultimate automotive marketing Test

Can you “win” an automotive keyword on Google in just a few hours. The answer is yes.

Automotive SEO is what all dealers want to know about.

Not being known for beating around the bush, we are going to give away a little dealer SEO secret. OK, it’s not a secret but a useful tool to help get both listed and linked to from some major sites on the Internet. These links turn into visits, visits turn into leads, and then your sales staff doesn’t call the client (kidding on the last part, we all know you call every lead within 15 mintes)

Automotive SEO and electronic Press Releases

Google likes fresh info. Write a press release, focus on a specific key phrase, and you can end up with a number 1 spot in Google. Better yet, add some clickable links on the press release (not all services allow this) and you can track the traffic. We recently had a dealer get over 300 visits on a very relevant phrase in Google using this automotive search optimization technique.

Optimize your automotive press release for search engines and humans

What? But isn’t a press release about press? Shouldn’t it be a 3 page story that builds the brand in the customers mind? Sure, if you don’t want to rank in Google. We aren’t suggesting you post a bunch of junk or keyword spam Google. But with the right release, sent to the right places, you can end up #1 in just a few hours. Don’t stick a release out there that says “Nissan dealer, Nissan Dealer, get your Nissan dealer info here”. It just won’t work, and even if it did, it would not last long. SEO isn’t just a quick trick. Write for both Google and your customers.

Just like this article has a specific purpose, to inform you about a great dealership search optimization technique, it does not mean you should over do it by repeating automotive seo over and over.

We run ePR campaigns for dealers 5 days a week. If you want to try one, let us know and you can do one at a low introductory rate.

Try this search for an example: automotive seo specialist

or this one Mazda6 Dealer (it’s nice when you beat the manufacturer)

or certified honda PA

or Certified Honda Quote (several Google listings if you count the blog)

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Automotive ePress releases sell more cars

Posted on 02. Sep, 2008 by admin.

Working on a tight deadline, with the launch of the new Mazda 6, PureDealer put together a robust automtive SEM, SEO, and ePR program to drive traffic and leads to a local Mazda dealer.

Of all of the investments for this dealer, the most inexpensive cost and highest ROI was the e Press Releases.

Not only did the dealership rank #1 on Google for both  “Mazda 6 dealer” and “mazda6 dealer” , but this automotive press release, coupled with properly optimized dealer website webpages, helped propel the dealership to also receive a #3 NATIONAL ranking for that phrase.

PureDealer also drove the press release and automotive search engine marketing right to a specially designed landing page complete with a simple contact form.

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Instant Leads on phone

Posted on 02. Sep, 2008 by admin.

Automotive Lead to Phone enables instant phone calls from any form on your website. Once a customer fills out a form on your site, this information is immediately sent to your cell phone or landline.

Nothing beats getting a phone call form a customer who just filled out a quote request only seconds ago…

The phone call will provide you with your customers name, what vehicle they want, and their purchase timeframe. All you have to do is decide whether or not to take the call! Form to Phone is the best way to nearly guarantee instant response time. Ask for a demo today.

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About PureDealer

Posted on 02. Sep, 2008 by admin.

PureDealer is based out of New Jersey and provide automotive SEO services, automotive marketing systems, automotive search engine optimization (SEO), automotive search engine marketing (SEM), Microsite and landing page development, and electronic press release services (ePR) for automotive dealers across the US. In addition, PureDealer is a pioneer in automotive website development and dealership marketing. PureDealer drives traffic via national search rankings and local keywords for both themselves and their clients. Their automotive marketing clients include nearly every franchise

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Automotive Services

Posted on 02. Sep, 2008 by admin.

Click for Automotive Services Slideshow

Pure Dealer.com automotive marketing packages are all invclusive, not just pieces of a whole, and we offer not a byte more than you can eat. We drive the right traffic, at the right time, and make it convert into a lead. Then, we track it all to put a value on your investments and help you get the ROI you are seeking. It’s time to make a change. Click Next or jump directly to eMarketing, Dealer Websites, Accountability, or Contact Us. Below is a partial list of our automotive marketing services:

Automotive Search Engine Marketing (pay per click)

Automotive Organic Search Optimization (SEO)

Automotive Blog development (search optimized blogs)

electronic Press Release (ePR)

Dealer Website Optimization

Inventory Marketing on Craigslist and other Automotive marketing sites

eMail Marketing for Service, Acquisition customers

MicroSite Development

Landing Page Development

Custom Dealer Website development

Dealer Analysis and Analytics

Call Tracking Services

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Dealer Consulting

Posted on 20. Aug, 2008 by admin.

We will make your automotive ad budget beg for mercy.

Your automotive advertising and marketing budget can be your best friend or your worst enemy. We will identify every wasted dollar in your dealership’s budget and help you make decisions on how to reallocate the money to better advertsing or promotional investments. Make every dollar count, make a change, and start today. Why get more of the same when you can make one phone call and change it all? Call us at 877 5 PUREDEALER

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Beware of automotive experts that claim they have a marketing related experience. Even though they are working on the Internet etc. a Dealer Consultant, it is very complex and advanced position that requires experience in several areas. A few catch phrases and flimsy results are not enough and you should always ask for references. A reliable company also has client testimonials and case studies to prove they will help your dealership get long results through predictable and measureable automotive marketing is just the start.

A professional dealer consultant doesn’t limit to building blogs and PPC campaigns, but also perform research on the current state of your ROI (Return of Investment)

Do they use automotive marketing best practices and anti-spam methods? Do they operate within the black hat community and find shortcuts that will end up with long term losses for your dealership?

There are many companies that use various strategies to trick search engines in business. ROI depends on various factors, such thing. No SEO consultant will admit to use spamming and other unethical strategies, so you need to be calculating your website, calls, traffic, and be provided with a traffic report.

Search an automotive consultants website for previous projects to find out the results they offer as case studies? Good marketers never reveal their secrets, except to their clients, or except when the results are really not what they seem. Good data should be backed up with real and measurable results. A professional automotive consultant understands the difference between bulk traffic, getting useless traffic for irrelevant keywords, and qualified traffic. Making the right choice will provide you with qualified traffic, as well as well-structured pages and a high usability level. Ask your dealer seo expert or self proclaiomed automotive specialists how many phone calls their micro site has brought last month, and watch the their jaw drop

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