PUREDEALER | Automotive Internet Marketing | SEO | PPC | Custom Dealer Websites

Email marketing solutions can help your car dealership enhance the number of vehicles that come in for service. Keeping consistent numbers is all well and good, but everyone knows having increasing monthly numbers is better. Email marketing solutions track the campaigns you send out so that you get real time data on the customers who are interested in the promotions you offer them regarding your service centre.

By reminding your customer to bring their cars in for service, you have the opportunity to multiply the amount of vehicles coming in for service. More vehicles for service means higher numbers in sales.

So, how do email marketing solutions help you bring more cars to your service center? Simple, all your customers really need is a reminder: “Hey you know that asset of yours that you paid thousands of dollars for? You need to make sure it’s in tip top shape, and it will only cost you $50.”

Your DMS most likely lists all of your clients’ contact information, such as how many times they have visited, and when their vehicle is due for service. This is vital information for you to use when creating a campaign through automotive email marketing solutions.

You can also use the “number of visits” and the “vehicles due for service” categories, to help you segment your email marketing solutions campaigns into frequent users, sometime users, and seldom users.

Now you are ready to create three different marketing campaigns, for three different target customer groups, while reminding them all how important their investment is to them.

Once you have created your campaigns, the magic happens. Email marketing solutions are equipped to track how many people have opened your email, if they have clicked on the promotions, or if they have sent your email on to friends or family.

The data gets even more in depth than that. You can know exactly who opened the email you sent, who clicked on each link within the email, on what day, and at what time. These insights can help you further segment your email marketing solutions campaign. As an example, let’s say that you are tracking those that “frequently” bring their cars in to your service center: 50% are clicking on their “$10 off preferred customer” promotion on the weekends; and the other 50% are opening and clicking on their emails from Monday to Friday.

You now have two more customer groups to better target your audience: weekend readers and weekday readers. You can then split your future email marketing campaigns into 2, so that your emails arrive into your customers’ inboxes exactly when they’re most likely to read it.

You will also be able to grow your list with a “forward to friends” button that is available on most email marketing solutions. For those customers that are constantly forwarding your email (we love these guys) you can show your appreciation by segmenting yet again.

You can offer them a special promotion for forwarding your email. This will keep them in the business of continuing to spread the good word about your service center.

It’s really easy to take “tracked” information and turn it into another campaign. Email marketing solutions are very user-friendly, so the tracking feature of most email marketing solutions gives you the option to export the data found within any given field.

Email marketing solutions will bring more people to your automotive dealership service center by providing you with the information you need to segment and target your customers. Catering to your audience’s exact needs will bring more of them to your service center and provide you with a better opportunity to grow your sales per month.

Auto Dealers are having trouble with sales in this economy. Many dealerships are closing their doors. But it’s not all doom and gloom. There are some savvy Internet sales managers taking advantage of the downtime to create Video SEO campaigns that they hope will pay off big when the economy rebounds. Early indications show that they are on to something.

One example of an automotive dealer that is excelling with the use of Internet video is Mtn View Auto Group in Chattanooga Tennessee. The Auto Group is currently running video marketing campaigns for both their Ford and Chevrolet stores. Mtn. View has embraced Internet Video Marketing and they are dominating the local car market Online. By utilizing as many as 10 different video sharing sites, and embedding their videos on a separate blog, tried-tested-marketing-strategies Don is able to make sure that their videos are getting maximum exposure, and targeting their local auto enthusiasts and car buyers through as many channels as possible. Running a variety of campaigns allows them to provide more content to their viewers, and highlight specific vehicles that need to be moved off the lot.

Don’s team runs separate campaigns to target different vehicle buyers - one campaign spotlights used vehicles, another campaign focuses on trade-ins and yet a third is composed of new vehicle walk-around’s. By using separate campaigns, they have been able to target specific vehicle niches, and the buyers associated with those markets. www.tube-pros-espects.com Their videos show up in the search results for keywords related to that subject - I.E. someone searches for the term “Chattanooga Corvette” they will find Don Erwin’s video of a 2009 Corvette Z06 in the top 3 results - which means that the viewer of the video fits their target audience from a needs standpoint, as well as geographically, and in most cases this means that they are in the buying phase and looking for the local dealer.

Not only does this strategy lead to ranking for highly targeted search terms, but it drives more traffic to their website, and takes up more positions in the Search Engine Results Pages (Serp’s). The benefits of owning more spots in the SERP’s is that you create a larger online presence, you have more control over what is being said about you online, and you are able to push your competition down in the results.

By strategically targeting customers through online video, Mtn. View Auto Group has increased their overall Internet sales, gained a larger share of the online market, and reached more customers than ever before. As they continue to work with online video, they are honing their processes and improving their effectiveness, and their reach begins to grow as well. They are gaining valuable knowledge and experience, not to mention market share, and when video marketing online begins to hit it’s prime, they will be well positioned to dominate, and take their sales to a new level.

While there aren’t a lot of businesses that are embracing Internet Video Marketing with the same vigor as Mtn. View Auto, this model can be adapted for almost any business, and now is the time to get in, while errors will be forgiven, there are fewer competitors, and the market is not yet saturated.

Any predictions about the full scope of online video in the future are pure speculation at this point, but the potential implications for business are huge, and when Google purchased YouTube for $1.65 Billion in October of 2006, it was a pretty good indication that the world’s leading search engine has plans to make it big. Bundle that with the introduction of Universal Search, and it’s easy to see that online video marketing has a bright future.

There is a huge opportunity for those businesses that are early adopters of this increasingly powerful advertising medium. Starting an Internet Video Marketing campaign now will pay off big dividends down the line. Get in now or get left behind! See some sample websites using video at http://www.mainlinehonda.com or http://www.cmcbenz.com