PUREDEALER | Automotive Internet Marketing | SEO | PPC | Custom Dealer Websites

Dealer.com Search Marketing Challenge Article

Posted on 12. Dec, 2008 by admin.

I recently followed an article written on a blog site by a popular blogger and SEO consultant regarding the merits of dealer.com and search marketing versus pay per click and search optimization. Many automotive marketing experts do not realize how quickly a blog post or search content can be picked up on the Internet.

The lesson that this blogger was teaching was to try to prove that dealer.com search engine marketing did not spend enough focus on search optimization and spent more efforts on pay per click or SEM. Pure Dealer.com agrees that good SEO can beat PPC any day of the week, and sometimes it takes a long time and some dedicated marketing efforts to win the search engine battle.

Then again, did dealer.com speak too soon when they opened up a public challenge to test the power of search marketing? Dealer.com is a very well respected company that has experience huge growth and obviously is well versed on how to market themselves so I guess that Google will decide who wins this battle.

If you google “dealer.com search marketing” or “dealer.com search engine marketing” we will all know the answers to that question.

Here is the full repost of the article, with recognition to the author and full post here:

Search engine marketing is a great way to generate immediate traffic.  What is often overlooked by by car dealers is the real value of a well optimized site and an aggressive SEO campaign.  A recent post I did about dealership web traffic I referenced another post from Dealer.com on Drivingsales.com and feel that it was misconstrued based on the replies by Dealer.com.

Pay Per Click advertising has it’s place like for special promotions or a fresh site.  However at the end of the day there are so many studies out there that show that SEO provides better value than Seach Engine Marketing or PPC.  One of the best explanations was from Hubspot.com.

Their simple study showed that ranking number nine generates the same amout of leads and traffic as the number two paid listing.

From the post at Hubspot:

Here are the key takeaways from the data and the images above:

1) Organic results get 75%+ of the attention. People don’t click on the ads nearly as much as the organic results.

2) The first organic result gets over 25% of all clicks. Within the organic results, the first result gets the most clicks by far - more than double the second result.

3) Within the ads, the first ad also gets the most clicks. But, since you pay per click for the ads, you should care less about volume and more about if the traffic will actually convert and what your cost per lead and cost per sale will be.

4) There are a good number of clicks on all top 10 organic results. Even the last result gets about 3% of people to click on it - this is about the same rate as the second pay per click ad, and unlike the ad, its free!

SEO wins day in and day out.  Search engine marketing is an expensive way to drive traffic.  Contrary to popular belief SEO can be almost instant and that is the real purpose of this post to show how fast I can get it to rank for certain terms.  I bet it will be faster than the time it takes to set up a pay per click campaign.  Should see results in minutes not in ages, the term used to denigrate SEO.  I took it as a challenge from Dealer.com

I’ll report back with results.

• Published at : 12:45 pm Decemember 12, 2008
• Ranking #1 for : “Dealer.com Challenge - SEO vs Search Engine Marketing” 2:00 pm 12/12/08 < low value but indexed.
• Ranking Number #6 for “dealer.com seo vs search engine marketing” 3:45 pm 12/12/08
• Ranking #1 for “Dealer.com Search Engine Marketing” 7:00 pm 12/12/08

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Automotive marketing case study-15% click rates

Posted on 11. Dec, 2008 by admin.

Our automotive services are vast and we are often asked what a good click through rate is on a pay per click ad. We have taken over campaigns that have less than .01% click through rate.

If you want to get the most for your pay per click then read on or give us a call.

Pure Dealer.com website design and marketing need to work hand in hand to make sure you maximize your click results. Many dealers believe that the click through rate is solely based upon writing a good ad. We have helped dealers completely dominate their competitors in Internet search marketing. We are conquering Internet Marketing through cunning tactics, ideas, and techniques that will help you get more automotive leads in this competitive automotive market.

As automotive SEO, SEM, and PPC experts, we look at the whole picture to help you get a lower click cost. Proper selection of keywords, with better written copy and aggressive offers, driven to a landing page or microsite will help your dealership leads increase.

Our Internet marketing strategies have helped increase dealership leads as much as 200% but not at the cost of low conversions. Sell more cars and demand high click rates of your pay per click provider. If you do not know what your marketing is doing, ask us to help you figure it out.

If you are in in the automotive marketing industry, learn more about how car dealerships can get quality leads from an automotive expert. If you would like to see a screen capture of sites and Google campaigns that are converting at 15% or higher, just email us and we will be happy to show you.

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Blog Marketing

Posted on 29. Sep, 2008 by admin.

Blog blog blog, you hear all about them but what are they and how can they help my dealership acheive a top placing in Google? Blog is short for web-log. Sort of an online diary of Internet postings.

We have developed some very successful blogs for our clients. By successful, we mean they rank well in Google and get a ton of traffic. In some cases, the blog sites get 3x as much traffic as the dealer site. To have a good blog site, we recommend Wordpress, and also recommend some specific “plugins” which will help optimize the site for organic search engine results. The purpose of the blog is to be informative for your clients, but a properly tagged and developed blog can gain top Google placement and automotive SEO and Google page rank results.  An example of a good “general” blog is one we did for Honda Certified vehicles which currently ranks top 3 positions on Google organic for phrases such as

Honda Certified Quote

certified honda delaware

Certified Honda Pennsylvania

and many other top phrases.

For tips and tricks on using blogs, feel free to contact us to help you get started.

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ePress Releases

Posted on 26. Sep, 2008 by admin.

Automotive pay per click Google marketing

“Win” an automotive keyword on Google in just a few hours. Use search engine optimization and marketing to it’s fullest extent. PureDealer can show you how. Simply email us the phrase you want to “win” on Google and we can give you a sample of how this works. What have you got to lose?

Automotive marketing and electronic Press Releases

Google likes fresh info from car dealers. We write fresh content-enriched automotive press releases, focus on a specific key phrases, and can get you top placement in Google. This is not a hat trick but a piece of a large automotive e-marketing strategy that will get you more traffic, more links, and a better customer.

Some of our automotive press releases have received over 3,000 clicks in less than 6 months. This is an automotive search optimization technique that cannot be ignored.

Optimize for search engines using your dealerships top selected phrases

With the right release, sent to the right places, you can end up #1 in just a few hours.

We run ePR campaigns for dealers 5 days a week. If you want to try one, email us a key phrase you would really like to win in Google.

Mazda6 Dealer (it’s nice when you beat the manufacturer)

certified honda PA has nearly half of the entire from page of Google search results

Certified Honda Delaware has nearly half of the entire from page of Google search results.

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