Tag Archives: New Vehicles

Checklist for Internet Marketing Success for Dealers

Posted on 03. Feb, 2009 by admin.

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checklist 300x199 Checklist for Internet Marketing Success for DealersUse this Automotive Internet marketing “cheat sheet” to see how your dealership is performing on the Internet. Are you conquering all of these areas and performing automotive internet marketing as well as your competitors? Although success or failure in these areas could imply that you need improvement, it does necessarily mean you are not an expert in your marketing area since so many other businesses and dealerships are failing to execute even a small portion of these requirements.

We built this simple checklist and refine it as needed to determine the “health” of a dealership’s website or marketing efforts. Many car dealers feel they have everything handled, or have concquered all that is available online but the truth of the matter is they usually have much to learn or are not succeeding in one area or several.

Take a look through the following and rate yourself, or we can perform a rating for you.

Automotive Internet Marketing Success Checklist

New Vehicle Marketing Checklist:

  • Google search displays client franchise with state name (Chevrolet dealer NJ)
  • Google search displays client franchise with County name (Honda dealer Bergen County, NJ)
  • New Vehicles Featured on website Homepage
  • Google Search displays  ad to dealer’s website for a model name (Honda Civic)

Used Vehicle Marketing Checklist:

  • 90% of their Used cars on Craiglist:
  • Preowned Vehicles Featured on website Homepage
  • Preowned Specials are on dealer website
  • Google Search displays link to website for used, franchise, state (certified Honda Delaware)
  • Google Search displays ad to dealers website for used model search (used Ford)

Automotive Brand and Reputation Marketing Checklist

  • Client’s name is found in #1 position on Google
  • Dealer Rater /Rip Off report is not on Google page one
  • Negative reviews not found on Google page one
  • Is your business listed in all yellow page directories? Yellowpages.com, yellowbot.com, superpages.com, local.com, etc

Online Marketing Link Checklist:

Dealer Website Marketing Checklist:

  • Internet Savings coupon on site
  • Current Ad on site
  • Video player on site with compelling video or youtube video
  • New Car Specials on Site
  • Used Car Specials On Site
  • Service Coupons on site

If one of several of these areas are lacking then you may be missing out on some great conversions of traffic into leads. When you are looking for an Automotive Internet Marketing expert, make sure they are looking at all of these areas. If not, contact PureDealer at 609 977 5050

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CraigsList Automotive Inventory for Car Dealers

Posted on 01. Dec, 2008 by admin.

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Craigslist is a huge online property that car dealers can benefit from in some major ways. In the past it has been very time comsuming, labor intensive, and quite frankly a lot of work to get your postings in and keep them regularly updated.

PureDealer however has solved many of these problems with our new CraigsList Automotive Inventory Service. We will post your entire used car inventory into your local Cragslist Automotive area on a monthly basis for one low price. We work with all of the major data providers (and some small ones too) to get your current pictures and inventory onto Craigslist.

How it works:

  • We post all your ads and inventory for you.
  • We provide all of the staffing to get your entire preowned inventory online.
  • We repost deleted, flagged, Craiglist ad postings as needed
  • We add new vehicles once they are added to your inventory.
  • We also post all pre-owned to backpage.com

In some cases the automotive marketing budget and inventory site investments have dropped dramatically for some dealers. Since this service is much less expensive than the major sites on the market, the return on automotive advertising investment is very high. Sell more cars and smarten up your automotive marketing efforts today. Contact us for more details, and sample links to some real dealers who are moving cars every month for fractions of what they are paying for other service providers.

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