Dealer.com Search Marketing Challenge Article

Posted on 12. Dec, 2008 by admin.

I recently followed an article written on a blog site by a popular blogger and SEO consultant regarding the merits of dealer.com and search marketing versus pay per click and search optimization. Many automotive marketing experts do not realize how quickly a blog post or search content can be picked up on the Internet.

The lesson that this blogger was teaching was to try to prove that dealer.com search engine marketing did not spend enough focus on search optimization and spent more efforts on pay per click or SEM. Pure Dealer.com agrees that good SEO can beat PPC any day of the week, and sometimes it takes a long time and some dedicated marketing efforts to win the search engine battle.

Then again, did dealer.com speak too soon when they opened up a public challenge to test the power of search marketing? Dealer.com is a very well respected company that has experience huge growth and obviously is well versed on how to market themselves so I guess that Google will decide who wins this battle.

If you google “dealer.com search marketing” or “dealer.com search engine marketing” we will all know the answers to that question.

Here is the full repost of the article, with recognition to the author and full post here:

Search engine marketing is a great way to generate immediate traffic.  What is often overlooked by by car dealers is the real value of a well optimized site and an aggressive SEO campaign.  A recent post I did about dealership web traffic I referenced another post from Dealer.com on Drivingsales.com and feel that it was misconstrued based on the replies by Dealer.com.

Pay Per Click advertising has it’s place like for special promotions or a fresh site.  However at the end of the day there are so many studies out there that show that SEO provides better value than Seach Engine Marketing or PPC.  One of the best explanations was from Hubspot.com.

Their simple study showed that ranking number nine generates the same amout of leads and traffic as the number two paid listing.

From the post at Hubspot:

Here are the key takeaways from the data and the images above:

1) Organic results get 75%+ of the attention. People don’t click on the ads nearly as much as the organic results.

2) The first organic result gets over 25% of all clicks. Within the organic results, the first result gets the most clicks by far - more than double the second result.

3) Within the ads, the first ad also gets the most clicks. But, since you pay per click for the ads, you should care less about volume and more about if the traffic will actually convert and what your cost per lead and cost per sale will be.

4) There are a good number of clicks on all top 10 organic results. Even the last result gets about 3% of people to click on it - this is about the same rate as the second pay per click ad, and unlike the ad, its free!

SEO wins day in and day out.  Search engine marketing is an expensive way to drive traffic.  Contrary to popular belief SEO can be almost instant and that is the real purpose of this post to show how fast I can get it to rank for certain terms.  I bet it will be faster than the time it takes to set up a pay per click campaign.  Should see results in minutes not in ages, the term used to denigrate SEO.  I took it as a challenge from Dealer.com

I’ll report back with results.

• Published at : 12:45 pm Decemember 12, 2008
• Ranking #1 for : “Dealer.com Challenge - SEO vs Search Engine Marketing” 2:00 pm 12/12/08 < low value but indexed.
• Ranking Number #6 for “dealer.com seo vs search engine marketing” 3:45 pm 12/12/08
• Ranking #1 for “Dealer.com Search Engine Marketing” 7:00 pm 12/12/08

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Automotive Search Optimization

Posted on 08. Dec, 2008 by admin.

Many Automotive Internet marketing companies have shown that Organic search engine optimization is far more reliable in long-term, whereas PPC is reliable for companies who want to achieve top rankings on the natural ranking of organic search engine optimization, which helps to generate more traffic, and more revenues from your dealership web page.

Automotive PPC is emerging as a powerful form of Internet Marketing as Search Engine Optimization can be achieved over a period of time. Search Engine Marketing is a paid service offered for short term solutions. Many successful Car dealers and other automotive Business services are becoming aware of the recent years, and rest are focusing on the long term benefits of going through Organic Search OR SEO.

Automotive Internet Marketing uses both the power of Search Engine Optimization, Search Marketing, and other tools to help get more automotive leads.

Studies have emerged, helping business owners to kickstart their business from Google, yahoo, and other search engines. Search engine optimization is emerging as a new era of Online Business science, which can generate 60% of your traffic alone from search engines like google, and is bound to increase in the coming few years.

In the broader perception it has helped to build several successful automotive business portals online including such Powerhouses as Autotrader or CarsDirect or cars.com.

Search engine optimization is farther categorized into other categories including organic search, blog marketing, and ePress releases. Some would say social networking is a form of Automotive SEO. Organic Search engine optimization depends on major search engines either and the labour of your efforts and automotive search optmization (SEO) experts.

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Automotive Search Engine Marketing - keep it simple

Posted on 04. Dec, 2008 by admin.

Automotive Search Engine Marketing is a complex concept for some, but can be simplified into various components to make it more easily digestible. Here are the two main categories of search engine marketing for automotive dealers. These are not all the variations of it and do not account for services such as automotive blogs, automotive epress releases, car dealer social networking or other automotive marketing ideas.

Automotive Search Marketing

This is also known as pay per click or in some cases Google Adwords. This is in nutshell, paying for placement or online advertising.

Automotive Search Engine Optimization

This is what many dealers call the “free Google listings” or what appears as the search results on a search engine. It is often called Automotive SEO or car dealer search engine placement, or you may ask Google to tell you some “car dealer search engine ideas“.

Marketing your dealership to the search engines is a very important concept but also, and often, involves a good dealer web site design to make sure that the automotive search traffic you receive will vonvert. Your goal is to become your own automotive lead provider through proper automotive search engine optimization and marketing.

If you want a Free Automotive Marketing Analysis contact us and we will review your site, your search optimization visibility and provide you with some great reporting at no charge.

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Automotive eMarketing

Posted on 26. Aug, 2008 by admin.

Automotive Internet Marketing

may just be another word for automotive advertising on the web, but today it encompasses all electronic marketing that utilizes technology. From cell phone marketing to search engine traffic and dealership lead generation, we have over a dozen different ways to get customers to move their phone, feet, and fingers in your direction. Paid traffic, free traffic, and just some good old make sense ideas, we have it all. Visit our eMarketing page for more details, or jump right to the examples and case studies.

Automotive Search Engine Marketing and Placement

Use all of the major search engines to drive thousands of visitors to your website. Even if customers are searching for competitors, or off-brands, we can help guide them to your showroom on the web. Generate direct calls from search engines to your phones and track and listen to each call for proven return on investment. Some dealers have reported upwards of 30-40 leads per day from our aggressive WebVisible search engine marketing services.

Automotive Pay Per click Marketing (PPC) also known as Automotive Search Engine Marketing

You want incredible results from your pay per click marketing, not some lame report that shows a list of keywords. Get the best bounce rate, high click through rates, and great conversions by doing pay per click and search marketing the right way. Do not let any vendor hide your list of keywords or over-explain how automotive search marketing works.

Automotive e-Mail Marketing (Sales, Service, Retention)

PureDealer can help you reach customers in your DMA using the nation’s largest opt-in email list. Over 120 million customers are awaiting your sales, service, or financing offer. For only pennies on the dollar you can reach nearly 80% of the households in your marketing area.

Automotive Mobile and Cell Phone Marketing

The cell phone internet industry today is what the internet of yesterday was.  With more and more cell phones in the marketplace, mobiles are the fastest emerging advertising market. We will create and distribute mobile ads and help get your offer in front of new and existing customers.

Automotive Search Engine Optimization

This is a way to connect with people and distribute data and information through a social network or Blog. We use a multi-step process that will get you ranked in the search engines multiple times on the first page for various phrases and keywords. We can build automotive blogs, help you with your social networking, and gain new customers in this new economy.

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