Tag Archives: search engines

Automotive Website Link Building and SEO

Posted on 24. Feb, 2009 by admin.

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As the internet has grown so have the ways in which to promote your dealership online. You want to make your website stand out and rank high in search engines. One of the most dynamic ways to promote your online business or website is through the practice of link building. Website promotion is critical on the web and a thorough understanding of how to make the biggest impact possible is crucial to the success of your dealership website.

Link building is related to SEO (Search Engine Optimization). Website Spiders crawl the looking for inventory, data, information, specials, and keywords.  Search Engines like Google are looking for good unique content, and also websites that drive traffic to your dealership site or blog. The more links, and the more valuable links from important and highly creditble websites, the better the SEO rating for your site.

Link building is a fairly simple manner of getting your dealership’s name out there on the web, with links back to your important pages. There are many paid services who will submit your website’s URL to many different web directories or sites, but you must be careful not to spam Google or you could suffer some dire consequences

Contact us for more information or to learn how many links your dealership currently has, and how you can increase your dealerships Automotive SEO rankings.

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Think Small for your Automotive Marketing Search Engine Optimization (SEO)

Posted on 31. Dec, 2008 by admin.

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Silverback%20Gorilla%20471065 Think Small for your Automotive Marketing Search Engine Optimization (SEO)The big automotive marketing companies think big, act big, make big deals with the manufacturers. Major marketing contracts are negotiated on the manufacturers (dealership’s?) behalf and the best automotive website and marketing solutions are chosen based on some factors that occur behind closed doors without dealership involvement, intervention, or say in the matter.

However, when the big marketing company represents YOU and also ALL of your local competitors, who benefits the most? How does the Internet, Google, the manufacturer, and this big automotive internet marketing company decide who will rank #1 on Google for “Honda New Jersey” or “Houston Honda Dealer”? You paid your money just like the other 10 guys in your market, but why is the other guy beating you in the search results when you have made the same investment, paid the same bill, to the same manufacturer or vendor?

Who will get the #1 spot? Will it be the big Chevy dealer or the little Chevy dealer who wins in Google? Is money a factor, luck, favoritism? Is it first in first on top?

Well, some of these questions can be put aside because here are some good points to ask the “big web developers” or “largest automotive marketing firms” in the US when they ask for your business…

A few questions to ask the Large automotive marketing companies

1) How do you get me ranked higher than my competitor, when we both use the same exact site and SEO?

2) Am I allowed to choose the phrases I want to win in the search engines and if so what exactly will you do to ensure that I get there, and how much will it cost?

3) What comes for free and what is extra, regarding search engine optimization and SEO-based keywords?

4) What can I do, and what tools are at my disposal to self-manage my destiny on the Internet or has my fate already been decided when you signed the deal with automotive-marketing-company.com?

These are some tough questions that will make the big guys squirm because they really, truly have no alternative but to dodge the question or provide you with some lip service. “You’ve always been my favorite, you’re the best, we will get you #1 for what you need”, etc etc”. Just sign here on the dotted line… They are hoping you do not check, forget about it, or in a few months will let you know they are working on it, hoping to buy more time. Chances are good that your personal account rep will have left within 6 months anyway so all feelings of the sweet whisperings will slowly turn into a feeling of rage.

The Benefits of a smaller automotive marketing company are large:

1) We serve you, the client and do not have major conflicts of interest like the 500 pound gorillas do.

2) We can hand-craft a marketing plan that matches your exact needs to sell the cars you want to sell.

3) We move fast, have no red tape to cut through, and are on the forefront of the most current marketing techniques because we use them for ourselves. We talk the talk and walk the walk.

4) We do not have to cater to the manufacturers and limit your website, microsites, pay per click marketing, or automotive Search engine optimization to specific demands (unless co-op is involved of course)

Picture yourself for a moment inside a supermarket, in front of the ice cream freezer. There are 40 choices but the flavor is only vanilla. Who determines which vanilla ice cream container is placed in front? When you choose a major automotive web site marketer who also handles 39 other dealers in your DMA, what is the likelihood that you will be the ice cream in the front of the freezer?

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Automotive Search Engine Marketing - keep it simple

Automotive Search Engine Marketing - keep it simple

Posted on 04. Dec, 2008 by admin.

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Automotive Search Engine Marketing is a complex concept for some, but can be simplified into various components to make it more easily digestible. Here are the two main categories of search engine marketing for automotive dealers. These are not all the variations of it and do not account for services such as automotive blogs, automotive epress releases, car dealer social networking or other automotive marketing ideas.

Automotive Search Marketing

This is also known as pay per click or in some cases Google Adwords. This is in nutshell, paying for placement or online advertising.

Automotive Search Engine Optimization

This is what many dealers call the “free Google listings” or what appears as the search results on a search engine. It is often called Automotive SEO or car dealer search engine placement, or you may ask Google to tell you some “car dealer search engine ideas“.

Marketing your dealership to the search engines is a very important concept but also, and often, involves a good dealer web site design to make sure that the automotive search traffic you receive will vonvert. Your goal is to become your own automotive lead provider through proper automotive search engine optimization and marketing.

If you want a Free Automotive Marketing Analysis contact us and we will review your site, your search optimization visibility and provide you with some great reporting at no charge.

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